Tis the season for an overabundance of deals, specials and sales. Our holiday shopping season seems to start earlier every year. With behemoth events like Black Friday keeping everyone’s fingertips and eyeballs searching for the best deal, it’s easy to get lost in it all.
Each year, we try to remind people that “shopping small” is really the way to go. Your money is being spent anyway; why not on a local business? Your shopping at small businesses rather than corporate chains will directly impact your neighborhood and economy, including jobs.“Since the end of the recession (from mid-2009 to mid-2013), small firms accounted for 60 percent of the net new jobs.” With an economy that is still feeling the pain of the recession, that is very important. [source]
I can hear you saying: “But, the deals! They’re too hard to pass up!” The reality is that those deals are often not what they seem. In fact, based on the data, prices are shown to rise prior to Black Friday so that the sales seem to be a greater value. [source] And, look at what you are buying. Everyone else is buying it, too. Wouldn’t you rather give a gift of authenticity and uniqueness from your neighborhood shop? There’s nothing worse than showing up to the party with the same shirt as that other guy. Ugh!
It’s hard to not get sucked into the madness of shopping. Alternatively, join us this holiday season in being grateful for all that is small, especially small businesses. Help them thrive; shop small. You neighborhood’s future depends on it.
Small Business Saturday is November 29th, the Saturday after Thanksgiving. Find more info about what your neighborhood is doing by clicking here.