800 611 5170Click to Apply for a Loan Online


Love Independent Book Stores? Support Them Saturday at the #VirtualBookstoreParty 

April 23, 2020 | Small business
Business loans, business loan, capital, working capital, business capital, CDC Small Business Finance, book

Independent book sellers, like record stores and local newspapers, have taken on challenge after challenge in the digital era.

The small businesses that made it through this sea change did so by adapting. They adopted new models to keep customers coming back for more.

Resilient booksellers have had to put those skills into play yet again in the face of COVID-19. That’s just one reason to support them as they join in a #VirtualBookstoreParty on Saturday. 

That’s to take the place of Independent Bookstore Day (it’s usually the last Saturday of each April). This year, it’s been postponed until Aug. 29 due to the coronavirus.

But there’s more reasons too. It’s World Book Day on Thursday, so that might bring a book to mind that you’d like to purchase, so why not from an independent bookseller? Many of them are online after all, as is true for so many small businesses, and those operations are sustaining them.

Beyond the #VirtualBookStoreParty

Some of these stores have nurtured decades-long relationships with clients and authors, and have reputations that reach far beyond their communities. For instance, Powell’s in Portland, OR. is renowned. Others, including Warwick’s in La Jolla, Book Soup in West Hollywood, Marcus Books in Oakland and the Poisoned Pen in Scottsdale, AZ., have both popular stores and online presences.

They also have famous fans. Best-selling author James Patterson pledged $500,000 to help stores get back on their feet post-coronavirus. Malcolm Gladwell and Tayari Jones also have stepped up to make their pitch for independents. 

These small business owners have new venues to support them too. 

So, during this time when your help matters even more, keep tabs on your favorite bookstores. They may be hosting virtual author talks or book release parties, children’s reading hours and more.

More ways to support indie book stores

Gladwell said independent bookstores are “the best, most fun and most interesting places to buy books.” Join in the fun Saturday by showing your support for these small businesses as you #shopsmall.


In case you missed it:


CDC Small Business Finance is a trusted small business lender, award-winning nonprofit and advocate for entrepreneurs. Over more than four decades, we have provided $18 billion in funding to over 11,000 borrowers … and counting. Unlike a traditional lender, we have the flexibility to offer affordable loans to underserved small business owners. Our lending also plays a role in bolstering economic development. It also has helped to create or preserve more than 200,000 jobs in California, Arizona and Nevada.

  • I'm Interested in a Business Loan

    • This field is for validation purposes and should be left unchanged.

For media inquiries, email press@cdcloans.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Sign up for our blog

Get the latest small business news and updates from our team once a week.

Please check your email and confirm your subscription.

Pin It on Pinterest