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#SmallBizSat – This Saturday, Be Part of the $100 Billion Movement

November 26, 2019 | Community
Small Business Saturday CDC Small Business Finance

It’s been nearly a decade since Small Business Saturday began, and $100 billion later, it’s become a phenomenon. 

According to American Express, since 2010 supporters have spent an estimated $103 billion at small businesses on the Saturday after Thanksgiving. That’s over the first nine years of Small Business Saturdays alone.

As American Express, which launched the promotion to support small business owners, puts it,  “small adds up.” 

Have you made your dollars count at your favorite shop or eatery on Small Business Saturday?

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Maggie Stoll, owner of the boutique, Burke Mercantile, is eagerly planning for Small Business Saturday.

Tips for Small Business Saturday

The data points compiled by American Express are compelling. Here’s a few reasons to step up and shop at one (or several!) of your favorite small businesses this Saturday Nov. 30.

“This is a season where consumers spend a lot of money shopping with big businesses,” said Marsel Watts, a business adviser with CDC Small Business Finance. “If we shift that support to small business owners for one day, we can make a huge impact on the community by injecting revenue into our local small businesses.”

Main Street, E-Commerce and More

How will you get involved in Small Business Saturday? There are so many ways.

Homebrewer received a loan from CDC Small Business Finance.

George Thornton, owner of The Homebrewer.

CDC Small Business Finance proudly supports a variety of small business owners, many of whom run retail operations that fit right in on Small Business Saturday. They own restaurants, boutiques, coffee houses, breweries, salons, play stops and more.

Maggie Stoll, who runs Burke Mercantile, a Long Beach, Calif. boutique, will offer discounts throughout the weekend. She also will host pop-up art shows for her customers. 

“This day is huge for my shop!” Maggie said. “When people choose to support local businesses like mine in their neighborhoods, they are putting their money directly back into their community, which is being invested in bringing jobs and culture to their area.

“Shopping small also directly supports the livelihoods of business owners, and the small independent brands I carry,” she continued. “Days like Small Business Saturday can make a small business’ week, month or even year!” 

Why Shopping Small Matters

George Thornton of The Homebrewer in San Diego will offer beer specials, discounts in the whole store and speciality pricing on select larger items. For George, it’s not just about Small Business Saturday. He said the effects carry over.

“The entire weekend does well for us, as it has people out and about looking for either deals or just creative gift ideas,” he said.

Young Hickory owner

Clayton Summers of Young Hickory.

Marsel hopes the additional customers Maggie and George see on this big shopping weekend decide to extend the relationship throughout the holiday season.

“I think once they start supporting small businesses and they know the impact they’ll support them even more,” she said.

Of course, small businesses need customers from their communities to come back all year long. But it’s also nice to remember them as the hubbub around Black Friday and Cyber Monday takes hold. Small Business Saturday falls conveniently right in between, so small businesses can’t be overlooked.

Like George, Clayton Summers, owner of Young Hickory, a coffee and beer cafe, said Small Business Saturday and the whole weekend “are key dates” at his two locations.

“The more people support small businesses like ours, the better we can serve them our best products and hopefully continue to grow and expand to serve even more people.”

In case you missed it:

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